And because Christmas is the season when people feel the urge to be together the most, this year Bouygues Telecom wanted to pay a tribute to him and to all his fans everywhere in France. Even 4 years after his death, he remains very dear to French people’s hearts.
But what makes him really unique is his ability to unite French people of all creeds and horizons and cross over multiple generations with his music… and to last through the years. He earned 10 Victoires de la Musique the French Grammy Awards. His concerts gathered a total of more than 29 millions spectators. During his long and storied musical career, Johnny sold more than 110 millions records. In France, if there is one person that everyone agrees on, it's definitely Johnny Hallyday, aka the French Elvis. Banque Populaire found THE song to talk about freedom with " Free" by Stevie Wonder.Īlternative rock to talk about reliability, Bouygues Telecom has also understood this and praises the qualities of its 4G network to the rhythm of " The Keys" by Talisco (2015).French telco Bouygues Telecom is bringing back the memory of Johnny Hallyday for Christmas in new campaign via BETC Paris. That's what the Banque Postale thought in 2009 when it made Weezer's " Island In The Sun" its anthem for banking freedom.īanque Populaire - “Free” by Steve Wonderīanks do promote a lot the concept of freedom to their customers to set up trust between them. Who says freedom of choice, says alternative rock. This is the idea that the Crédit Agricole wants to communicate to its clients since 2011, through " Whatever" by Oasis La Banque Postale - “Island In The Sun” by Weezer
MUSIC PUB BOUYGUES TELECOM FREE
"I'm free to be whatever I - Whatever I choose". This is the option that MAE leaned toward in 2012. What is the best way to show the strength of an insurance policy? Use a song in BGM that evokes strength.
MUSIC PUB BOUYGUES TELECOM PLUS
Whether we agree or not with the choice, we can all agree that the music reminds us of Axa. Trois enfants, des cours en ligne, des apéros visio à nen plus finir, une conf call au grenier pour être enfin tranquille. It is the cover of " Beggin" by Frankie Valli & The Four Seasons that Axa chose to promote its home assistance service in 2009. Proving that the services provided are trustworthy, here is the objective of the music used in insurance and banking ads. Songs from insurance companies, banks and operators ads Nothing better than a summer hit to talk about ice cream! That's the formula Häagen-Dazs adopted with " Come get it bae" by Pharrell Williams ft. Häagen-Dazs - “Come get it bae” by Pharrell Williams ft. In 2017, the brand showed us how the iPhone X gave life to the message thanks to Animoji to the sound of " All Night" by Big Boi. Have you ever listened to the song beyond the first verse?Īpple is a master in the art of using unforgettable music for its ads. iPod Nano's may not be in circulation anymore, but the song makes us want to get our hands on one. In 2007, Apple's hands introduced the iPod Nano to the sweet rhythm of " 1234" by Feist. This is not the first time that this song is used in a Nutella advertisement: in 2003, for example, the brand whispered that ” il faut de l’énergie pour être un enfant” ("it takes energy to be a child"). Released in 2021, this Nutella ad takes one of its flagship feel good songs for advertising, " Glorious" sung by Andreas Johnson and accompanies it with the slogan " Dites bonjour à ceux que vous aimez" ("Say hello to those you love"). To disable cookies, select Restrict all sites from storing data, click Cookies and site data, then hover over the site that created the cookie, and click X in the right-hand corner, or click Delete all.įeel good musics Nutella - “Glorious” by Andreas Johnson In the Privacy section, click Content Settings. At the bottom of the page, click Show advanced settings. If you're using the Chrome browser: click the Google Chrome menu icon, then Settings.Select the Cookies you wish to disable and click Clear or Clear All. In the window that appears, choose Privacy/Security, and click Show Cookies. If you are using the Safari browser: click on the Settings button, then Preferences.Select the Cookies you wish to disable and delete them. If you are using the Firefox browser: click the Firefox Menu icon, then click the Tools button, then Options in the window that appears, choose Privacy and click Remove Specific Cookies.Then close the window that contains this list of Cookies and double-click OK to return to the Internet. Then click on Show Files and select the Cookie(s) you wish to disable. Under the general tab, Browsing History, click on Settings. If you are using Internet Explorer browser: click on the Tools button, then Internet Options.